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Keith Alexander | BME Radio Interview In
2000 I was interviewed
on BME Radio. © BMEradio and Shannon Larratt
Anyway, Keith is a former Gauntlet piercer, has his own sort of nebulous studio at this point called Modern American Body Arts which you can find online at modernamerican.com. Hes an accomplished scarification artist, multimedia designer, rec.arts bodyart oracle and general shit disturber as well as being a guitar player in Dee Sniders SMF. Keith well start at the very beginning of the body modification for you. Your first piercing was a PA and you had to drive 100 miles to get it? Keith Alexander: Correct, Pat Sinatra up in Woodstock, New York. We drove 100 miles there and 100 miles back to get it and that was back in probably 1990 and it was a lot of fun, so thats kind of what got me started. Thank you for that introduction by the way. BME: [laugh] Did you continue on piercing or did you already have tattoos at that point? KA: I got my first tattoo when I was 13 years old. BME: Right. KA: So I mean, being from Brooklyn I was exposed to tattoos from you know, both my grandfathers were tattooed and so on, I mean Hells Angels in New York City are prominent force so as soon as I was young enough, old enough to go into the city and saw bikers with tattoos, not that that was the reason I got tattooed but you know Ive seen them for years and my first one was when I was thirteen and then 16 and then like 20, and then I really stopped. BME: [affirmative noise] KA: Until you know relatively recently I guess, you know 87 or so. BME: If Im remembering your tattoos correctly theres a lot of Nordic influence in your tattoos? KA: Yeah, a lot of Nordic influence, Im half Norwegian so BME: [affirmative noise] KA: Ive always been drawn to the Sagas and the Eddas and the runes and some of that lore, so that was a natural route for me to take when it came to designing stuff that was personal for me. BME: [affirmative noise] Is your, your pubic lettering, that says, is it, was it Frida that is says? KA: Oh Freya, thats the English Saxon spelling f-r-e-y-a, Freyas the goddess of love as well as the goddess of other things, but I thought it was an appropriate tattoo to have in that region. BME: For sure. And it sort of goes with the PA and the frenum ladder. KA: Exactly. BME: Now, you, what made you decide to actually start piercing professionally? KA: Really, nothing. It just happened. BME: [affirmative noise] KA: I feel like Ive told the story a thousand times. I was getting pierced at Gauntlet fairly regularly. BME: [affirmative noise] KA: Dan Kopka, Lauren Pine, Mark Seitchik, Brian I forget Brians Brian Murphy, a whole bunch of people in the New York City shop, and I had been spending a lot of money there going you know, buying every PFIQ I could get my hands on, buying jewellery for my girlfriend at the time, you know just spending a lot of money up there and time and you know got to know the people and then one day I went up and out of nowhere they asked to speak to me privately. The manager at the time, and I thought they were going to offer me a wholesale account, and they actually did but that was after they offered me the job. BME: [affirmative noise] KA: So they asked if I wanted to apprentice up there and at first I was, you know I was pretty blown away because it had meant so much to me personally, I never even considered piercing because to me it was something that a skill that takes years to develop and you just dont want to really, this was back in the day when it truly was something that there was an apprenticeship that you had to go through it was a real craft. There was a craftsmanship behind it and it was a lot in common with like ancient guilds of knowledge being passed from one person to the next. So I just never even considered it. At the time I was a live sound engineer. I was mixing bands in a Cajun joint actually a really big dance hall called Louisiana Community. And I was doing Jazz, Rock, Zydeco all kinds of great music and that was at night starting at about 8 PM going till 4 AM. And the Gauntlet gig started at noon so it was just a perfect opportunity. I saw the future, I mean I didnt really see it going where it had gone now but in retrospect I remember asking one of my first days, asking Dan Kopka you know a true master piercer, somebody who really in the end, you know when he got out of it he might have let a few people down, but this guy, you know he was the pinnacle of a piercer at the time. I asked him, Where do you see this going in ten years? And he said, Keith, one day its going to be like freakin nail salons, and its going to be on every corner. And low and behold, in Manhattan, maybe not on every corner but its prevalent and theyre third rate shops and theyre very much like those nail salons that you see just pop up everywhere so he was right. BME: Well I think at this point even every small town has a piercing studio. KA: Well its one thing to have a piercing studio, and thats great, every small town you know should have one hopefully they apply you know the same certain standards but its really heartbreaking to walk down 6th Avenue or St. Marks Place or 8th Street in Manhattan and I mean... theres cigar shops that are now piercing. BME: [affirmative noise] KA: You know theres just, you walk in and its just full of smoke and its just disgusting and its one of the things that kind of made me back out of it now because I just, my heart is really not into it on the mass level that it used to be. I used to be very much into educating the public and I used to really feel like a great source of information. Thats why I get so upset when Im on some of the usenet newsgroups you see people asking the same questions. The information is so out there, the information wasnt out there in 1992 so it was important for the people who had the knowledge to share it. Now the information is everywhere. Some of it is disinformation, some of it wrong, but the majority of it is pretty good and solid and if you have skills you can wade your way through the crap and find the nuggets of information. But thats why I have a reputation for you know breaking peoples chops about asking the same old friggin' questions. BME: [affirmative noise] KA: The answers are out there now, they werent back then, there was a little bit more mystery back then. BME: Yeah, I think people forget. I mean it was only ten years ago but the piercing scene was really really different at that point in time. One of the things that sort of set you apart from a lot of piercers at that point in time, your generation of piercers, the vast majority of them are probably self taught. KA: Right. BME: I mean most of them didnt have the privilege of going through that Gauntlet circle KA: Absolutely, yup, yup, yup. Its one thing to BME: Do you think whats that? KA: Its one thing to take a seminar at Gauntlet and its great its five days but I mean I was put through the ringer, I did a couple hundred navels before I was allowed to do them alone. And were talking... it was intense. I mean there was a certain amount of... not competition but there was a lot of ball breaking by some of the people who taught me where if your dot was a little bit off you had to fix it. Now, if my dot is a little off you know I know how to compensate, okay, I go, Okay it looks a little to the right, you know Ill pierce a little to the left. I mean Im not, Im not rationalizing or saying thats good practice but you know after these many piercings I can kind of break the rules but you know I was put through the ringer. BME: [affirmative noise] KA: And you know Im better for it, and I really cant complain. Im much better for it and I agree with you a lot of self taught and self taught you know teaching yourself is good and you can stumble upon BME: Its a different time now though, I mean it may have been more appropriate back then but now there are KA: And it was harder back then, you had PFIQ or Pierce with a Pro, period. That was it. You had a couple things of Pleasurable Piercings put out that might not have been as good as the Pierce with the Pro but their hearts are in the right place. To teach yourself then was a little harder. Now, the information, I mean you know you run columns about how I wrote how to pierce a female nipple and so on. BME: Yeah. KA: The information is there now, it wasnt back then. It was very much a secret society. BME: Right. At the same time, now there are so many opportunities for people to apprentice theres not really much of an excuse for someone you know to start experimenting on their friends. KA: True, youre only as good as the person who teaches you. BME: Thats true. KA: So when I hear about people are telling me, Oh I apprenticed with so and so for 6-years. Im like, Well you know what? He sucks! Sorry, I mean he BME: Yeah, its true. Six years of getting bad technique drilled into you cant KA: It doesnt matter, Ive been motherfucked into the ground by plenty of people for one crooked piercing or you know aftercare advice like saying you know, use you know Provon as opposed to something else I mean so the piercing community is a whole, I mean among the pros were a bunch of assholes you know what I mean? BME: [affirmative noise] KA: Theres a lot of backstabbing and bullshit talk but its definitely a different time. BME: Yeah. I gotta ask this BME question of the day thing constantly, the most common question probably is How do I become a piercer? KA: Right. BME: And now people started asking is How much money can I make as a piercer? KA: Yeah, well yeah thats a natural evolution but you have to ask yourself why do you want to be a piercer? I mean I get that question all the time BME: [affirmative noise] KA: As well. Especially via e-mail. Why? Why do you want to be a piercer? And if you tell me because its a cool gig well its not. It may have been its just, if youre buying into a certain cache its too late. I mean youve missed the tipping point, its over. I was never, I never got into piercing or I never considered myself cool because I was a piercer I consider myself cool because every dream Ive ever had Ive gone after. And you know all those types of blue sky bullshit but you know becoming a piercer, its, its almost a dead end now I mean I can say that, I can say that in all seriousness. Where are you going to go with it? BME: [affirmative noise] KA: Why do you want to do it? If you want to do it because you want to pierce some friends and so on thats great, like theres a lot of people in the SM scene that Ive counseled and given some impromptu lessons but they would never say you know trained by Keith Alexander or something like that... but passing the knowledge on is very important. BME: [affirmative noise] KA: If the persons motivation is right, if their motivation is because its cool or worse yet for the money, you know I mean I raised my prices to separate myself from some of the hacks in the city that were charging the same as me so I doubled my prices kind of get a little more like in Spinal Tap you know, our audience is a little more selective. BME: [affirmative noise] KA: So I tried to set myself apart that way, and then there were a few local guys that raised their prices as well and its like the skill level wasnt even there to justify it. BME: Yeah. KA: I almost feel bad for charging for piercings at times, it just... it hurt I never wanted to charge. Thats one of the reasons Modern American... while I was doing well, the overhead that I insisted on keeping as well as the décor. I mean I spent so much money just on making that place look, smell, and feel nice that I was giving piercings away. BME: [affirmative noise] KA: You know because its so important to me, for my heart, that its hard to charge for it and you kind of sully it when you get the money involved. If thats your motivation from Jump Street from the word go screw you. I dont have a problem saying, Fuck you. You know we dont need that type of piercer. BME: [affirmative noise] Youve worked at a few studios as well as having your own the Modern American studio. What were the sort of joys and stresses of having your own and it was truly a one man studio wasnt it? A lot of time you didnt even have any staff. KA: Well I had a few. BME: [affirmative noise] KA: Andrea Wolfe helped me, I had a guy named Nolan I had a few people but you know with all due respect to them they saw that it, that the futures not there to spend the ten hours a day it takes answering every question. BME: Yeah. KA: Cleaning the sinks and all that. So the joys of owning your own place are to create the environment that you like, there was no death by committee, my shop was a true representation of me at least at that time. So I was able to, cause I was spending eight to ten hours a day there I had to make sure that it was nice for me. BME: [affirmative noise] KA: I had to make sure that the décor was soothing to me and that when I went home I wasnt stressed out. Like when I was at Deviate I used to come home sometimes crazed because I was listening to techno music and it just, it wasnt conducive to a calm piercing experience. BME: Right. KA: So the joy in my shop was just listening to the waterfall I had set up listening to the music, you know the incense that I would burn and that was the joy and the joy BME: I dont know if youve heard Blairs interview yet, his new business that hes getting into is actually building waterfalls. KA: Building them from scratch with little rocks and BME: Yeah thats what hes moved into from piercing. KA: Right on. Its all sculpture with the body. BME: [affirmative noise] KA: I mean its all artistic the way you do a brand and the way you follow the contour of a body or a tattoo for that matter is very similar. My first large scale tattoo was a tattoo of water I mean the movement, I mean, you know we come from water, were made of water, its a natural progression thats great. BME: [affirmative noise] That, but then you ended up closing Modern America. KA: Right. For the record Blair is probably the most talented brander/cutter Ive ever met or see I met him up there with you last time I was up there BME: [affirmative noise] KA: But talented, talented, talented guy. BME: [affirmative noise] KA: I mean he took it one step further, inspired me, I mean I remember leaving you guys like going wow you know like, I often say that the client is what makes you good. I did a cutting the other day and the guys back its just this big lions head I mean almost his whole back. BME: Excellent. KA: And Im saying that its not me, almost anybody could trace a line you know and follow sterile procedure and biohazardous waste disposal its not that. Its the person sitting in front of me who had the vision BME: [affirmative noise] KA: And lets face it the fortitude to sit there and go through the pain for the end result. So its as much about the clients, but so Blair seems to have a lot of really cool clients too. BME: Well I think thats exactly why were running that branding contest that hes doing right now. You know about that? KA: I saw it on the home page yeah. BME: And its basically just, its just to find some of the best clients and bring them up here. KA: Yup, yup. Its all about them I mean Ive always said it. I hate that when people go oh you know, Youre such a great piercer. Or that you know that blue-sky bullshit its about the person who took the ampallang. Yeah theres a skill to doing the ampallang absolutely you know Im not going to deny it and down play that but come on, the person who took it, theyre the one you should be congratulating. Dont even look at me. Like when I watch other people get pierced, I dont watch the piercers hands I watch the person being pierced their face. BME: [affirmative noise] KA: You know, that to me is where its all about. You know thats the money shot the persons face that moment when the needle passes through youre transcending youre breaking the veil you know. We can go on and on with all the metaphors whether you believe them or not, its not about the piercer. He has to have a certain skill level of course but its about the person who has the balls to accept the experience. BME: [affirmative noise] Alright Im going to play a song and when we come back, were going to talk a bit about how Keith got into scarification and some of the issues related to that. KA: Right on. BME: Alright Keith how did you move from doing piercing to doing scarification on people? KA: Theres a guy name Darren, I really have to maybe credit him. Theres a guy named Darren, [cough], excuse me, I forget the Urban Primitives, I forget the name of his shop. BME: Damian? KA: No, its not Damian. Its, hes a guy up in New Patz New York and its a very small shop and I really, it kills me that I cant remember his name but hes a great guy right. He walks into Gaunlet one day and he has three scars on his face. Hes a pretty tough looking Spanish guy. BME: [affirmative noise] KA: You know hard edge intense looking, he has these three scars on his face and Im thinking some kind of major gang ritual or something really heavy. You know hes decked out in gold, I just gave him a PA with this big 10 ga gold ring and all that so when were done with that I ask him, Darren, with all due respect and if Im out of line please, you know, dont tell me just tell me and dont hit me the scars on your face you know, theyre so powerful what are they from? He goes, he builds up and he goes, When I was a kid I was four years old I crawled underneath a fence and this is what I got. This chain link fence and just, it was such a powerful image and when I, he just blew my mind with, Oh my god thats Im expecting so much more so I dont know how that really relates but hes the first guy I saw with the scarification that maybe might be Yorba related even though hes Spanish. So that got me thinking a bit about it and not long after that everyday at Gauntlet people were asking me, Do you know any place where I can get scarification? Do you know anybody who does these things? Blah, blah, blah. And I kept getting so many requests for it that I figured you know I wasnt charging for it I was like you know, Let me practice or study a bit about it. So I spoke briefly with Raylynn Galina, I certainly you know, devoured Modern Primitives. I did everything I could possibly do to you know get up to speed on the techniques and I found out that there wasnt really much out there. BME: Theres still very little out there. KA: Very little. Al D helped me out a lot with choices of blades, I mean there are a few people and back then you could approach them and you know if you did it the right way. BME: [affirmative noise] KA: So, I just go so many requests its like, Let me try it. Whats the worst that could happen? So I already had the, you know the biohazard mentality and the sterile field technique and so on so I felt comfortable about breaking the skin I just didnt necessarily feel comfortable about working on just anybody so that you know, set me up with this reputation I have now of being somewhat elitist, so if I dont like you I wont work on you. And like this guy just e-mailed me the other day, he wanted hes probably listening to this [laugh] he wanted misery, you know using his words carved into his back and Im like you know, Im not going to do it. BME: [affirmative noise] KA: And he goes, Well who are you to judge if its important to me? Its like, Im not judging you Im just not going to do it you know. I actually might have called him a loser, [laugh] sorry. But you know Im not going to be a party to that, Im not going to carve misery into your back because its not about a misery to me its about empowerment, and its about adornment and its about ritual and you know all these things that some things might poo-poo and some people buy into you know, and Im kind of on the line with that. Some people I think theyre full of shit and some people I think really believe it therefore its true. BME: [affirmative noise] KA: You know, I think therefore I am. Or however you want to look at it, so I really started to chose the people I would work on carefully and I turned down way more than I actually work on and its even harder than ever for me to even talk to you about it because you have to get me in that first couple of lines of e-mail and you know here I am. Its not something I ever saw myself doing; its not something that I consider any claim to fame. Its just one other thing that Ive done in my life so far and I really have the people to thank that Ive worked on, its not me, I dont say, Oh I have to do scarification. I dont. If I never did another cutting in my life so be it, I dont have any problem with that. But luckily one out of fifty people are so centered and right on that you know I just want to hang out with them. BME: [affirmative noise] KA: Its just like you know well do the cutting but lets hang out for a little bit you know tell me what you know. BME: So, and theres also a Shamanic element to this? KA: Yeah, you know. BME: A process, or is it the other way around where the client is the Shaman? KA: Well, Ive always said that the client is the Shaman because theyre the ones leaving the body. BME: [affirmative noise] KA: I mean if you read anything about Shamanism its usually, I mean its always the Shaman that goes to the other side to bring back the cure for whatever ails the tribe. BME: Right. KA: Ive never been one to trumpet the Shaman you know, bullshit. With all due respect to Fakir, I mean I think what he does is worlds apart than what most quote unquote self proclaimed Shaman do. Because he has put his body on the line. I love when people who do cutting and trumpet the Shaman thing and dont even have a cutting, so you know how can you even say? So you know, Im a little iffy on that, I do absolutely buy into the power and I have had experiences that have been mind blowing. You know I have had experiences where I have seen things that, where, I have been supernatural experiences. But I dont go looking for them. BME: [affirmative noise] KA: I dont say that theyre there for everybody I dont say that well ever see them again. Its just at this point in time this is what happens. And you know, and this is I remember when I did an upside down pentagram, something that I would normally never do, but it was on a guy that had a right-side up, right up pentagram whatever you want to call it on one shoulder and he wanted the other one branded and we did it on Passover one night, on a Passover evening with a full moon. BME: [affirmative noise] KA: It was like, nothing happened you know what Im saying, but if any night the ground is going to open up and swallow me for this bloodletting ritual, this is going to be the night, and you know nothing happened. And then theres been times when its just been so, just spontaneous and the Earth moves. BME: [affirmative noise] KA: So you really cant go into it one way or another you know, unless youre you know truly taking from a Shamanistic approach where you do need to have the ritual leading up to it, the cleansing with the right water with all the synchronicities, the right incense, facing in the right direction, I mean all of the magic who-ha whether you believe in it or not needs to be in the right place if you really want to experiment with this. I mean I dont even, I know a lot of people dont respect what he has to say but Genesis P-Orridge or whatever, I mean hes written extensively whether its bullshit or not about the steps you need to take to deal with that side of that unknown, that occult aspect. But I dont really buy into it. BME: Well, I think that part of Genesis writing theres a lot of humor mixed in with what theyre trying to say and a lot of it is made up on purpose as well. KA: Yeah, I agree, I agree. BME: On a more technical level I think scarification is inherently somewhat unpredictable. KA: Absolutely. BME: Now, you did a compass cutting on Jon Cobbs forehead. KA: Yeah [laugh]. BME: Whats it like, doing you know, something where you really, no matter how good a job you do youre always, you have to be a little unsure about how its going to turn out whats it like you know working in such a public place where anything that goes wrong will be forever scarred on this persons face? KA: Yeah, not only you know that but on Jon fucking Cobb! You know what I mean?! BME: [laugh] KA: Its like, love him or hate him thats the pinnacle of a radical extreme piercer BME: And a perfectionist. KA: Yeah, talk about a perfectionist a little funny story about him too is his right eye is supposedly a little off or something. BME: Not a little off, a lot off. KA: Oh? BME: Its, not exists he sees nothing out of it but sort of waves of psychedelic colour. KA: Oh, thats uh BME: The back of the retinas destroyed. KA: Thats promising for his clients. But I mean I love Jon I have no problem with Jon. So I was honored that he came to me to do it when he could have gone to you know basically the cream of the crop in the world he wanted me to do it, so we get it on and I do it and to me it looks perfect, I mean talk about high pressure, I mean this was, his girlfriends there and you know theres probably some press there you know I forget and you know there was a lot, there were some people there, the pressure was definitely on. BME: That was the point in time where he was still, sort of had an all-eyes-were-on-him KA: Absolutely, definitely. So it was really high profile for me, at least in the piercing world you know amongst ourselves. So we do it and I think its perfect and Im looking at it, yeah Im pretty happy with this you know it might be simple but its not easy and he goes, You know I think its off a little bit. Im like, Youre fucking crazy, this is perfect! Everybody else is looking at him going, Jon its perfect. Im like I dont want to touch this. He goes, Let me be honest with you, I have a problem with one of my eyes and it looks off to me, so even if it looks off to you when you fix it for me its going to look right to me and ultimately thats what counts right? Im like, Yup you got that right. So we kind of like opened it up a little more on the other side. BME: [affirmative noise] KA: And then he had me, he had an Earl that looked perfect to me but he wasnt happy with how it was sitting so we just did a little scalpel you know, tap to fix that. BME: [affirmative noise] KA: So yeah, that was very high pressure working on Jon even though he was a friend at the time its still, you know like I said Jon Cobb whether youre into him or not hes, he pushed the art further than anybodys ever pushed it. I dont give a shit what you say, I saw the video about, I saw the video of how he does the uvula piercing and I dont care what Miceala has to say, I dont care what anyone else in the world has to say, its flawless. BME: [affirmative noise] KA: Its impossible to drop the needle, its impossible to drop the ring. Whether some kid in Idaho does it and dies from aspirating, swallowing the needle, whatever Jons method was flawless. The trans-scrotal piercing, I was one of the first people, maybe the first person he showed it to. He came up to Gauntlet one day hes like, You got a minute? Im like, Yeah, what do you want to show me? Drops his pants, hes got this thick-ass piece of Lucite slammed right through his scrotum, you can see he had a flashlight, hes on his rollerblades and he shows me and Im like, You mind if I have a few people come in a see this? And you know we brought Denise in, Mark and they walked out of there disgusted, they wanted nothing to do with this guy and I said, Jon, howd you do it? And he told me how he did it by, I was wrapping the flashlight around it and locating the veins, moving those veins out of the way, and then suturing it and then cutting it and then putting the Lucite in and leaving the sutures in so it would heal. This guy was so well thought out, it was just, hes unbelievable, unbelievable and here he is in my studio with me doing a compass cutting, you know the symbol of perfection and navigation on his forehead. You know! So yeah, it was pretty high pressure. We played pool up in his old studio up on Canal Street and you know I learnt more in that one night about piercing and him, you know hes a unique guy and you really gotta sit down and talk with him. BME: [affirmative noise] KA: And I havent spoken to him in years, so I dont know where hes at or you know if hes listening or whats up but BME: Hes just come back online actually. KA: Oh right on. That should be fun. I mean between him and Bertrang Ill have a couple of people up in arms. BME: [laughs] KA: Not to mention those two in the same sentence, sorry Jon, but BME: I think theres a world of difference. KA: Oh absolutely. When it comes right down to the average punter you know online its still extreme. BME: Yeah, its true. KA: They dont really make the distinction between a guy like Jon and a guy like Todd. I mean the more cerebral of us, you know if you read a word somebody has to got to say you know its a different story but theyre both extreme guys. BME: Yeah, yeah I know its true, most people look at the pictures and they dont know whether its done right or done wrong or how its thought out. I dont know if this is related to scarification or not, youre pretty avid a knife collector Ive been told youre in, I mean this may be part of the urban legend that is you but Ive been told that your entire house is set up so that no matter where you happen to be standing theres always at least one knife stashed within arms reach. KA: Yeah, Im pretty yes. BME: And a few days ago someone recounted a story, they were visiting your house late one night and an alarm is accidentally triggered and the next thing this person knows is theyre woken up by naked Keith dashing across the room in pursuit of this imaginary intruder with a huge bowie knife. KA: Well you know, I live in Brooklyn, my neighborhood happens to be fairly nice but my house was robbed when I was a kid when I was very young. BME: [affirmative noise] KA: And we were in the house when it happened and I think it might have traumatized me in that sense and Ill be damned if anybodys going to take whats mine that I worked so hard for. I mean you know, not that theres that much up here to take but Im very territorial you know about my space, you have to be. Im not a pacifist, I dont like violence, I dont like fighting but if somebodys trying to break into my house Im going to die or kill them you know. I dont want to sound like a macho asshole but you know but I despise guns, so it would be really easy to get a gun and just you know shoot somebody but I really, to me thats just not the way to go. BME: [affirmative noise] KA: So yeah Ive collected knives my whole life. My mother gave me my first knife. I mean I was a Cub Scout and a Boy Scout and Ive always been outdoors and Ive always used them. You know I see them as tools. So you know if an officer ever said to me, You have any weapons on you? itd be, No, I have a tool on me. You know its like I could kill you with a pen, like theres Ive seen videos, knife fighting videos where they show you the same techniques with a pen and the knife fighter can kill you with a pen. BME: [affirmative noise] KA: I could kill you with a brick are we going to outlaw bricks? So knives have such an unsavoury reputation but they are some of the most beautiful things Ive ever seen, I mean read some of the knife magazines. Or I was just at a knife show with my friend John Loose (jloose.com) he does a lot of custom piercing jewellery and just great stuff and now hes making knives. Hes doing damastic blades and so on, so we went to the knife show with our girlfriends up in the Crown Plaza hotel up here in New York City and you would not believe the level of craftsmanship and ultimately, can I kill somebody, yes. But you know its not about that, its a symbol of the choices that we make between good and evil. BME: [affirmative noise] KA: When you see some of these knives you see them, you know, you can see a prince with this knife and, or the sword for that matter, I mean you can really feel the power. I remember I had a custom blade made for me by Don Fog and Muryad Sayen ones in Maine and the other guys in Vermont I think, and when we were going through the design phase, I mean what really sold me on commissioning these guys to make this Viking dagger was the line, and Im actually going to do a page on my website about this particular project. He was talking about when hes done with this knife if it will give anyone who holds it shivers up and down their spine and make the hair on their neck stand up because its going to bring back visions of Viking ships in the 10th century you know breaking the mist and you know its like, Whoah. These guys, they know what I want. BME: [affirmative noise] KA: Low and behold the item that they made for me, you know unbelievable. So I dont really see it as a weapon as much as I see it as symbolic. I could kill you with a hammer if I had to thats not the point. BME: I could pick up this iMac in front of me and smash someone over the head with it. KA: Perfect handle for it too. BME: Yeah. KA: So yeah, I mean Im into knives. It also it ties into piercing, not that this is a conscious thing to me... but breaking the skin. Ive always said that on a microscopic level piercing is inherently violent. The skin cells are being blown apart by a sharp object. On the microscopic level theres some serious damage being done. You know, at the very very small level. You look at the big picture not that big of a deal. Its just a little 14 ga needle or whatever, but to the cell thats being blasted by that needle its inherently violent. BME: [affirmative noise] KA: So theres the whole penetration thing that might tie in with knives, but I dont use knives for scarification and Im certainly very anti violence but the power of the well-made art knife is incredible. BME: Alright, were going to play another song and when we come back well talk to Keith about his active roll in the music community. BME: Alright Keith, one of your side projects is playing guitar in Dee Sniders, Dee Snider of Twisted Sisters SMF, where did you meet Dee and how did that ever come about? KA: Well I met Dee at the Gauntlet and when I was a kid, when I was probably 15 years old Twisted Sister was the largest cover band on the East coast. They were drawing regularly, well not regularly they would sell out like 20,000 seat arenas, they would do outdoor concerts of over 20,000 people they would yearly sell out the Paladium. They were a huge band but they were doing covers. They were doing Judas Priest, they were doing Ozzy, Iron Maiden, UFO, they were doing songs like that so my first exposure to really heavy metal was Twisted Sister in the guise of a copy band and every now and then they would let out one of their originals but it was the same stage show the same five crazy looking transvestite you know sick mother fuckers SMFs but playing Judas Priest and so on. So Dee was a huge hero to me, the band itself didnt mean too much to me, the music was fun and so on you know cover band but Dee was a very out spoken proponent of individualism. You had to be, I mean heres this guy playing in front of bikers like you wouldnt believe in full on drag you know, not that the Dolls hadnt done it before I mean it had been done but they were playing heavy music, they were playing Judas Priest the Ripper you know as transvestites. So it made an impression in me that he had the balls to do that and I had seen him jump off stage and beat the shit out of people in the crowd when they threw bottles on the stage, one of his lines was This aint an oil painting. You know this isnt a movie, it isnt an oil painting mother fucker Ill come down there and kick your ass and he did and I saw him jump off stage and fuck people up on a regular basis then I saw him testify in front of senate in Jon Denver and Frank Zappa. BME: [affirmative noise] KA: And he ripped Al Gore a new asshole, I mean he really carried himself well and I was always impressed with him in interviews and the raps he was doing between tunes on stage and he always really really impressed me. So one day Im in Gauntlet fixing the magazine rack and I look behind me and theres fucking Dee, and I said, Dee? and he said he usually says No. because you know hes a very, believe it or not hes never done a drug in his life, he doesnt drink hes been married for 25 years hes got a four beautiful kids, I mean hes such a family guy its insane but he said, something in me told me to say Yes. So he said, Yeah, Im Dee. I said, Aw man you were a huge influence on me when I was a kid and you know what can I do for you? He told me about Strange Land, you know this is way back before the movie, they even had a production house or whatever you call it in the movie industry, which sucks by the way, so he asked me if I would want to if I would mind if he picked my brains for a little while and I said, No, not at all. And so we sat for around two hours and really went through it all and I asked him if he wanted to watch a PA, only he didnt know it was a PA. I said, Dee you wanna watch me do a piercing? BME: [affirmative noise, laugh] KA: So hes like sure, so we go in this, its this little like you know, the kid looked like he was about 18 years old. Hung like a bull and we go, [laugh] excuse me, we go in the back, the kid drops his pants and hops up on the GYN table and Dees sitting there and I look back and I just see Dees face go ashen you know he thought it was a nipple or an ear or something. BME: [laughs] KA: So the way the counters set he tells this story really well, the way the counters set he couldnt really see the way things were going on, Im about ready to do it and so I say, Dee you wanna come over and take a closer look, watch what actually happens and like his face again, his jaw just hit the floor. Dees very hetero, you know. BME: [affirmative noise] KA: Not that hes, hes not anti-gay, I mean hes not a homophobe but hes just like a guys guy. This was very a very disturbing position for him to be in and he couldnt say no because you know what are you doing here, youre going to do strange land and all this crazy shit and youre afraid to watch a PA? So we do the piercing and he sits back down and his face is white and I can tell that it really affected him but when were done he said, he really complimented me on the technique, the kid didnt even flinch. A PA, as you know a PAs an eight of an inch of tissue, when its done correctly its less tissue than an earlobe, its really no big deal. BME: [affirmative noise] KA: But it is so hilarious that its Dee Snider and hes in this position of watching me pierce another guys penis. He was just upset about it. So you know three or four months went by of just consulting on the movies, dealing with the issues and you know, I still havent seen the movie but I have seen some of the stills and a lot of what I designed for his body was really fucked up by the people who did the prosthetics and so on. BME: For those of you that havent seen the movie, in it Dee Snider plays Captain Howdy whos a piercing covered serial killer who kills people and KA: He never kills anybody from my understanding. BME: Alright, well then who does some pretty drastic things. KA: Non-consentual SM. BME: Yea, In a sort of ritualistic Fakiresque way. KA: Right. BME: And a bunch of people have got upset that it badly portrays people you know who are legitimately involved in these activities. KA: And it does, but Ive always said, Are you going to tell me that we do not have modified serial killers, that because were tattooed and pierced we are above you know that? BME: I think more importantly are you going to tell us that we dont have a sense of humour and that we cant do this? KA: Yeah, well theres that too and I want to shout out to Shawn Porter for giving me the, you know the ammunition to deal with that because I knew that I was in for some heavy flack when they come up and show me, Like Keith did a fucking movie in Hollywood. Dude you know do it, have fun, get your credit and take the money and run. So I took about three or four months before I even told them I played guitar. At the time I wasnt really actively playing any heavier styles, I was doing mostly acoustic stuff, I was doing drumming I was playing percussion with a reggae band and I was doing things like that and about four months into it I said, I remember the date, I still have the message from when he called and asked me, I told him I played guitar so if you ever wound up doing anything again keep me in mind. Next day he called and said, Im thinking about putting together a Twisted Sister cover band essentially. It would be him obviously but we would do all Twisted Sister material only without Twisted Sister and we wouldnt call it Twisted Sister, would I be interested? I was like, Fuck yeah man, totally. So I figured out 22 songs in like 8 hours not that they were that hard to figure out but I figured out all the music and I went out and bought a Gibson SG and passed the audition and I joined the band. I spent you know three years pretty solid on the road with them, had a great time. Dee doesnt get enough credit for what hes about, the band was tight. We had Missaboogie endorsements so we were playing some really heavy gear but playing poppier music, so it was a lot of fun playing Were not gonna take it you know really poppy stuff but really heavy. BME: [affirmative noise] KA: You know, Pantera sound backing up this pop melody and at the time Dee was more into Pantera and Phil Antelema was a huge Twisted Sister fan and he really made the connection. J. J. French was managing Seven Dust, so you know, they still had their fingers in the pie. The Strange Land soundtrack isnt a bad album either, so we went out and really kicked the shit out of these poppy Twisted Sisters and I had a blast so I make no apologies for playing Twisted Sister music for three years. BME: But thats not really, left to you own devices thats not really the music that youre making? KA: Oh no, no. I mean theres a lot of, its not easy to take three songs and write a catchy tune. Its not easy, I mean if it was easy everybody would be doing it. My father always told me, you know, If you want that swimming pool in your back yard in the shape of a guitar, its not going to be playing Yngwie style metal you know, its going to be from a good 3 chord, 4 chord rock and roll tune. Something people can hum, something that sums up a summer, a driving tune, you know music highway songs.You know, those are the things that really touch people forever. And, but no, I would not, I dont think Im good enough to write that kind of stuff. I mean the stuff I do is, I have such a short attention span that I cant do stuff like that. We had, Twisted Sister had one tune called I Am Im Me and its 32 bars of E, I mean no shit 32 bars thump thump thump thump thump thump thump thump for thirty two fucking bars, but its the melody that carries it. BME: Yeah. KA: Great words and the melody. And I remember I wrote a tune when... my dads a guitar player, and I wrote what I considered a song when I was a kid and my dad looked at me and broke my heart, he goes, Thats not a song, thats an accompaniment, you know fine youve got four chords there but whats the melody that lays on top of that? What do the people walk away humming? And I learnt that from Dee. But no, left to my own devices I do more trance like electronic stuff and you know. Left to my own devices Id be in a total aggressive noise rock you know just for a cathartic experience. You know fuck the record companies, fuck the audience for that matter and just go up and make as much noise as you can, rhythmically you know if you will. BME: [Affirmative noise] Now, I dont know if its on youre webpage but when you first started your webpage, one of the things that you had listed was the type of music a person could expect to hear if they were being pierced in your studio. KA: Right, on the Modern American site. BME: Thats right. KA: No, that page migrated over to my personal site, but no, it might, nah, no I dont think its still up because when I updated the page when I made the move to DV8 I had no control over the music really. BME: What uh, does the music playing in the background make a big difference? KA: Huge difference, huge difference. It makes a difference just on imprinting the person with the experience. BME: [Affirmative noise] KA: I try to appeal to all the senses; you know a place that smells nice a place that looks nice, you know a place that feels nice just a comfort as far as temperature goes, so those things are really important to me and the music definitely plays a part of it to bring peoples blood pressure down, I mean theres plenty of institutes that music therapy where theyll work with people who are recovering from illnesses or people in comas for that matter and things like that were theyll play music for them to you know change their blood pressure to change their respiration rate and all that so I kind of took a little bit of that school of thought and applied that to my shop and at the very least it calms me down. BME: [Affirmative noise] KA: I remember when I first started piercing I would ask my clients, What do you want to hear? and the majority of them would say Metallica you know Slayer and I love Metallica, I did security for Slayer for a couple of shows, I mean those are bands that I like, but theres no way you want me piercing you to Slayer, because it just amps me up you know my hands might start shaking and it sounds almost selfish but the environment is just as much for me as it is for you and its important that its tranquil because I want this to be right and its got to be right and without sounding melodramatic, the piercers life is in danger. Because if you pierce someone whos hepatitis positive and you know and you get a needle stick its not fun so you want to be as, you want to have all the odds in your favor. BME: [Affirmative noise] KA: And to me, choosing the right music and the right mood is one of those things. BME: You said lack of control over that was part of the reason that you went away from Deviate? KA: Yeah, I just didnt have control over the environment, when I first started I did because they were so excited to have me in the income but after a couple of months there they, it was kind of like a change in management and they moved a leather maker who was downstairs they moved him upstairs and its like theres no way I can be on the same floor as a sewing machine piercing. BME: [Affirmative noise] KA: Theres just no way. I mean, yes they would stop when I asked them to but I didnt even like talking to people when there was somebody sewing in the back, [noise] as cool as it might be, and that was a clean shop, dont get me wrong you know, nobody got an inferior piercing there because they sold rubber corsets in the front of the place but when they moved the sewing machine from downstairs up you know I just had to go. BME: At the same time as DV8 you were working at Fox and now youre working at Atmosphere Interactive. What, youre working mainstream media right now I guess? KA: Well I mean, I guess if the web is main stream, although were trying to, you know, push the limits with a few things that were doing. BME: [Affirmative noise] KA: One of the reasons I moved to DV8 was that I accepted an internship at Fox Newscorp America, digital publishing Rupert Murdochs empire in there Broadband Application Product Development Division which was, we were essentially doing, well not we I mean I was just an intern but what those mad scientists were doing was developing applications like real time baseball simulators like if you didnt have the rights to a particular baseball game they created a 3-D software that would actually simulate the game one pitch behind it happening. These crazy applications that the bandwidth isnt even there for like theyre thinking 3 years down the line, 4 years down the line. BME: [Affirmative noise] KA: So it was just great to be in that environment, so thats one of the reasons I closed Modern American and moved to DV8 because it was two block away from Fox and again, very much the you know, Gauntlet parallel that I was able to work you know the one job paying the rent you know during the day and then at night go and do something that piqued my interest only in this case it was backwards. So from Fox, when I finished the internship there I jumped to the Brooklyn Public Library, I did some web mastering stuff over there. When that proved a little too boring for me, 3-months later of doing Senators press releases on the web and you know, real boiler plate bullshit. You know, one Senator reading with you know eight different kids and then they bring the Congressman in to read to eight different kids, and they take, theyre photo opportunities. BME: [Affirmative noise] KA: And it really annoyed me, so from there I went to a company called BlaBla.com and what they were was a content aggregator. I was the contents manager over there, which really mean stealing content, not stealing but aggregating content from all the users. BME: From the partners and KA: You know trying to be their typical community portal. And that bored me right up quickly too so I really went on a resume sending blitz and I got this great position as a producer at a company called Atmosphere Interactive which is a division of BBDO which is the, I think the Worlds #1 and the United States 3rd largest advertising agency you know great creative work, they did the Doritos commercial, Pepsi, Visa, I mean just real Im really anti-advertising so like I almost kind of sold my soul by taking this job and I wouldnt have done it if they didnt just really what they pushed about the web and how they wanted to change communication it wasnt just about advertising, the agency isnt just about advertising. So I took this position, Ive been here now for a little over 3-months, having a great time. You know, rose rapidly through the ranks, as they say, and really, you know, got my ideas listened to Im pitching to a client in Belgium this week, you know ideas I have for I cant even say, were doing something I cant even talk about and that, to me, is really exciting. A lot of people poo-poo the web but one day were not even going to talk about the Internet, its just going to be there, its just a delivery medium. Whether you want to use, its going to be more than UseNet and IRC, but all those things will still be there so its a very exciting time for me and it really parallels my early days at Gauntlet, being low man on the totem pole, having a lot of great ideas, and grocking it and understanding it but not having the actual experience you know, behind me. So now I have about a year and a half of interactive production behind me, and Im just having a great time great time. BME: [Affirmative noise] Whats the unifying interest that connects piercing, music, media development, and all the other things that youre doing? KA: Communication dealing with people. One of the reasons, one of the things that really made me even take the job at Fox, I mean people say, Well why would you even take an internship? the power that the ModernAmerican.com site gave me, not power as in sense of influence other people but the power to reach people. BME: [Affirmative noise] KA: I mean I dont analyze the traffic logs as you know, but at one time when I was really into it and I was getting you know 50 e-mails a day, hundreds of e-mails a week. I mean it was crazy because I had my e-mail address on every page and I really encouraged people to write to me, now you gotta kinda hunt to find the address on there. But the fact that I was able to touch so many people via you know one simple website, I mean I remember the first time the guy who did my first site, the guy, a friend of mine Anthony, the first time he FTPed it was like magic to me. Im like, You just hooked that up to this little ThinkPad and you put that on that big server over there in Nebraska, and its like, it blew my mind and the amount of good response, and bad response, I love the hate mail, I love that shit, if you think you know, that poorly of me and youve gotta to put pen to paper or you know type me hate mail I love it, keep it coming. But the fact that youre touching people is the unifying factor be it music, or any kind of new media, and the piercing stuff youre touching people. BME: [Affirmative noise] Now, when I last interviewed you that was probably four years ago I think, it was actually the first interview that BME ever did. KA: Awesome, awesome. BME: You told me that piercing would continue to become more mainstream, like your friend at Gauntlet was telling you, now obviously youre right and thats happened, but at the same time I think its safe to say that a lot of the people who are getting pierced theyre still doing it as a part of a trend. KA: Yeah. BME: You know that applies to tattooing as well. KA: [Affirmative noise] BME: What do you think it does on a societal level when a trend, an inherently temporary thing involves a permanent act? KA: Well piercings not permanent. BME: But tattooing is, so Im sort of mixing this all up together. KA: I think, I really think theyre two different issues. Tattooing can be dangerous if its hands, neck or face. If youre going to, cause people do look at you differently. I have two full sleeves and everyday at work I wear a nice long sleeve shirt, not because I think people are going to think Im stupid because Im tattooed, Im very proud of my work its first class work, or most of its first class but people get distracted very easily. So if Im in there with short sleeves and I have the cure for cancer, people still stare at the arms and go, Woah, a lot of work. Woah, did that hurt? You know, no matter what youre saying, however good it is, however you know, poignant, potent, profound it is people still cant go, Did that one hurt on your wrist? so I need to cover it up, I think tattoos BME: Its like when a magician waves his one hand its to distract you from whats really going on. KA: Exactly, this guy, another one of my, what I loved when I was a kid. So the the tattoo thing you need to be careful of, it is forever, if you do large scale stuff you do need to be careful. As far as its effect on society I think its a positive one because if you just take away the people that are going to regret it 20 years from now anyway fine you know, if you just take those people away, the people who thought about it and got a good piece of work, that will be with them forever and that will give them a reminder of this powerful time in their life. You know, I have very often I have concentrated on some of my tattoos in times of stress and they reminded me of the power I had when I got it, what I was thinking about, what the imagery means, what the symbology means, what the story behind the tattoo means and you know, all those things can really be used well. I think on a societal level maybe consciousness is raised a little bit to where people are playing with their bodies a little bit more and hopefully, you know, Im not Dr. Laura I really couldnt tell you how society as a whole, I hope that consciousness has been raised enough now that people can play with their bodies a little bit more and realize that its not necessarily for criminals and deviants. Piercing on the other hand is a much more transient, trendy, mall chick, skate rat thing and thats not necessarily a bad thing BME: But you know the skater kid who stretches his ears to half inch, which is not that uncommon KA: But easier to fix than a sleeve. BME: But still surgery. KA: But yes, definitely still surgery to get rid of it but snip-snip and its fixed or glue-glue. BME: [Affirmative noise] KA: Im not, if youre talking extreme stuff on a 15-year old, yeah thats not necessarily cool because you dont know how youre going to feel when youre my age. BME: You know I agree with you but I dont know, I mean, maybe it wouldnt be so bad if a whole bunch of 15-year olds got their faces tattooed, got everything tattooed you know, because I think once a certain threshold, a threshold is hit theres no looking at it as an oddity because its hit a large enough percentage of society that its just the way things are. KA: Yea, but realistically, how many, I dont know if a 15-year old kid should be doing anything BME: I agree with you that it should be adults but KA: I know what youre saying, you know you reach a certain critical mass and you dont look at as an oddity, absolutely, but the bottom line is were altering something that the majority of people will never do. I mean youll never even reach 10% facial tattooing you know what I mean? You just wont. I mean BME: No but I think were approaching 10% pierced. KA: Oh absolutely, I would say more than that, I mean god, you cant walk down, I know so many lawyers, doctors, I mean norm not normal but you know mainstream people that are pierced. BME: [Affirmative noise] KA: You know we just hired a senior producer he comes in Joe Normal straight you know normal looking guy and you know after a week at the agency and he realizes were all pretty mellow he comes in with his earrings. BME: [Affirmative noise] KA: But thats different but society as a whole, its impossible to really nail it down because its so transient and its in flux. I hope that the people dont, look my girlfriend has a nostril piercing and she works in a hardcore straight edge, Christian company they think shes a freak. Just for that one little beautiful peridot piercing, you know they think shes a freak in that culture. So I think were somewhat balkanized, right, I dont even know if thats the right term, but somewhat tribal in the sense that theres always going to be us and them. I mean its human nature, I dont necessarily believe in duality but there is right and wrong so I guess I do believe in it, I dont believe in relativism I think its murder is wrong, killing somebody in cold blood is wrong, you cant tell me that its right you just cant tell me that, you know with shout outs to po0k you really cant say that to me, killing somebody in self-defense, fine, you know I see there are certain relative issues but you gotta take it, you cant decontextualize a 15-year old kid with his ears being stretched, you have to put it in the context of where is he at that time, is he with other 15-year old kids Lord of the Fleas, on some island somewhere, fine thats a different story but if hes in mainstream America trying to operate Ive always said that you could do more damage from the inside, so if you really want to be a subversive mother fucker, look normal, get in, and do your damage. BME: [Affirmative noise] KA: Youre, I mean, I remember reading when I was a kid like The Hackers Handbook or something like that, the PsyberPunk Fake Book and one of the lines in there was like, Are you tattooed, pierced, branded well what is your Interpol ID? BME: I remember reading that as well. KA: You know, its like you want to be anonymous but you cant be being tattooed. I mean I have a tattoo on the back of my neck, Im known as the guy with the tattoo on the back of his neck. BME: The quote that I remember my father saying when I first started getting you know, getting visible work is, If youre going to be a sociopath dont tell everybody. KA: [Laughs] Exactly! And what was that, South Park, you know Hank Hill goes, You know what I like about people that are pierced? You just know theyre wrong, you just know theyre wrong right away, its a signifier. BME: [Laughs Affirmative noise] KA: So you know you cant decontectualize these issues, you have to take them in the context that the kid is living in or you know, I mean I dont want to be hypocrite either but I got my first tattoo when I was 15 so I, sorry 13. So but it was hidden, its such a fine line, and you know I know 15-year old kids who are more mature than some 30-year old men I know. BME: [Affirmative noise] KA: So case-by-case basis so but do you have the death and breath of experience to know what symbol is good for you? Because some tribal shit looks like a magic marker and you just, somebody just drew on you with magic marker. BME: [Affirmative noise] KA: But if youre, if at 15 youve traveled the world and Philip Leu gives you that tattoo on your inner forearm when youre in New Zealand with him, thats a different story I mean... So you really have to, theres so much, theres no easy answers to those question. BME: [Affirmative noise] KA: I like to think that, as a whole, I like to think that societys conscious has been raise, that weve done enough work with the, one of the reasons Ive been accused of being egotistical is because of all the interviews I do, its not that, I mean sure theres definitely, I wont deny this, its a pleasure to see yourself on CNN or whatever but the bottom line is that were trying to get the good information out and counteract the assholes. It kind of, its similar to the hacker crap thats going on right now where you know, Mobile Computing magazine the other day, The Violent World of Hackers bullshit theyre a bunch of white geek kids, you know what I mean? Its not a violent world you know, so I think that having people like myself, you know theres a few other people who are outspoken proponents, you that can speak with a certain clarity and you know intelligence about why these issues are important so its very important to get that information out there well because if not were just going to get slammed from all sides by the Dr. Lauras of this world. BME: Weve pretty much run out of time here, but just to finish this off. Just this morning the New York Times printed an article calling piercing repulsive and basically condemned it as something that basically destroys young promising lives. KA: I dont know if its repulsive but to the person who wrote that article, yup its repulsive but so is a comb-over and the author might have a comb-over. Repulsive is in the eye of the beholder. As far as ruining lives, oh maybe if you get an infection that kills you but a navel rings not going to ruin your life. BME: And youve done alright with piercings, I think Ive done alright. KA: Exactly. Yeah exactly. BME: You know with BME and the online world and the offline world is full of successful people covered in piercings, even if, even if you know their lives have forced them to keep them below the belt. KA: Thats fine, I mean you gotta, like I said, you do more damage from the inside so cover them up and go say what you have to say when you have the ear of those in power, you can really get to people if you look normal enough to get into their office... you might be able to change their minds. If you care. If you dont give a fuck more power to you. BME: Yeah, thanks
a lot Keith, before we go lets just well remind everyone,
Keith can be found online at www.modernamerican.com as well as behind
the scenes in big media all over the world. Thanks for listening and well
see you next week. |