I love Adidas, I love competition,
I love tattoos, I love culture. You can imagine why I love this commercial.
Thanks to steakzombie for sending it my way. And thanks to Corine
for the second commercial.
I realize that there are many issue with using haka — indeed, using
any cultural articfact — in a commercial
way, but I think these are fun.
"The
haka was part of the Maori warrior's conditioning for war and battle.
There are many types of haka however some were specifically intended for
battle. Today the haka is an aspect of the Maori culture of New Zealand
that has become very much a national expression of New Zealand identity.
The word haka is made up two parts: Ha = Breath. Ka = To ignite, to energise"
View
the commercial here.
More about haka here.
View another commercial here.
Ka ora, Ka ora!
Ka mate, Ka mate!
Ka ora, Ka ora!
Tenei te tangata puhuruhuru
Nana i tiki mai whakawhiti te ra!
A hupane, kaupane
A hupane, kaupane whiti te ra!
Hi!
It
is death, It is death
It is life, It is life
It is death, It is death
It is life, It is life
This is the man above me
Who enabled me to live
As I climb up step by step
Towards sunlight
Hi!